Use Social Media to Gather Viewers
Fortunately, there are many useful social media sites that provide excellent marketing opportunities. Using websites like Twitter, Facebook, and Instagram are some of the best ways to share information with the people who follow you. However, before you can begin to increase attendance at your events, you need to collect a solid group of followers would be interested in using your webinar services.
Previews and Pulled Quotes
Marketing a webinar can be done in the same way that movies and television shows are promoted. If you decide to use sites like Facebook and Twitter to draw attention to your work, you can provide previews of what is to come. Viewers want to know that they are investing in something useful and when you offer previews in the form of still pictures or pulled quotes, you can create intrigue that will get potential viewers wanting to know more.
Share Links to Past Events
If you have already used web conferencing tools to create webinars, you can also share links through your social media connections to your previous work. When potential viewers are able to learn about your reputation as a speaker and educator, they are more likely to tune in to hear more.
Build Relationships with Past Viewers
When you stay connected with your social media contacts, especially the ones who have already watched your webinars, you can use those contacts to draw in more viewers. Your contacts can share your previous work through re-tweets on Twitter and likes on your Facebook posts. This means that it is very important to build relationships with those who choose to follow you in order to stay relevant online.
Invite Popular Speakers to Present at Your Events
Another way to draw viewers to your webinar is to include other speakers, especially if they are well-known names. Those famous names will help increase viewership and it adds another layer of Facebook and Twitter connections to your marketing plan.
Collect and Use Data from Your Viewers
It is important to collect data from your viewers from the moment you begin inviting them to web conferencing programs. Some of the most important information to collect includes both email addresses and cell phone numbers. Top marketers know that text messaging is one of the best ways to communicate with clients.
The Power of Text Messaging
Text messaging has become a useful marketing tool because of the fact that almost every text message is read. Also, since many people use their smartphones as their planners, it is very easy for them to convert a text message into a calendar entry, which can remind them to tune in to your program.
If you collect mobile phone numbers and email addresses, you can send countdown reminders about the program. It is important to keep the messages short, but informative. Remind them of the benefits they will get from the program and what they can do to prepare for the event.
Keep Them Interested with Countdown Marketing
A fun way to keep viewers interested is with a series of countdown messages. You can send a “Top Five Reasons to Tune In” series of emails or texts to keep potential viewers and registered viewers waiting for the next entry in the series.
Use a Reliable Webinar Provider
When you decide to create a webinar, it is important to deliver on the promise of a good program. Therefore, it is important to use the best webinar software. One of the most reliable and affordable is offered by MegaMeeting. Their web conferencing software can be accessed from any computer with Internet access and it does not require any downloads.
MegaMeeting brings people together and helps build relationships, which is important when you are working to build a group of viewers for your webinars. Veterans Care Coordination is one company that uses MegaMeeting on a regular basis. Ben Terrill, the Account Manager at Veterans Care Coordination, reported to PRWeb.com:
“MegaMeeting.com has enabled us to be more productive and take our company’s message to a wider, nationwide audience.”